This Is Strategy: Make Better Plans

An essential guide to thinking strategically in a complex, ever-changing world.

From the bestselling author of This is Marketing comes a groundbreaking approach to creating meaningful change, whether you’re revolutionizing an industry, sparking a movement, or building a business.

In This is Strategy, Godin challenges you to see the bigger picture and understand the systems shaping your life. By mastering these systems and prioritizing long-term thinking over instant gratification, you can make smart, purposeful choices today that shape a better tomorrow.

This is Strategy is a must-read for anyone seeking to make a ruckus and drive positive change. It’s a rallying cry for doing work that matters and a practical guide for turning vision into reality. With Godin’s trademark clarity and insight, this book will inspire you to think bigger, act bolder, and make a real difference in the world.